BASE Diagnostic
A structured assessment of the commercial systems driving revenue performance.
The Diagnostic evaluates revenue integrity across four pillars — Demand, Conversion, Execution and Visibility — identifying the structural and behavioural constraints limiting growth.
Why the Diagnostic Exists
Revenue performance rarely stalls because effort is lacking.
Yet many growing organisations still rely on instinct, individual relationships or inconsistent commercial processes.
The BASE Diagnostic identifies where the revenue system itself is limiting growth.
How the Diagnostic Evaluates Revenue Systems
The Diagnostic assesses revenue integrity across four pillars of commercial performance.
Demand
How consistently opportunities are generated from the right customers and markets.
Execution
The leadership cadence, standards and discipline supporting revenue performance.
Conversion
How effectively opportunities are qualified, progressed and closed.
Visibility
How clearly revenue performance can be measured, forecast and managed across the organisation.
What the Diagnostic Produces
The Diagnostic produces a structured Revenue Integrity Assessment™ designed to identify the constraints limiting growth.
Outputs include:
• Revenue Integrity Summary Score (RISS)
A composite measure derived from the four pillars.
• Revenue Integrity Heatmap
Visualising strengths and weaknesses across the revenue system.
• 16-Variable Commercial Scorecard
• Top Structural Constraints
System issues limiting performance.
• Top Behavioural Constraints
Execution and leadership issues affecting outcomes.
• 90-Day Priority Roadmap
The outcome is not simply an assessment, but a prioritised set of actions to strengthen revenue performance.
How the Diagnostic Works
The BASE Diagnostic is a structured, time-bound engagement typically completed within 4–5 working days.
It combines leadership interviews, operational observation and commercial data analysis to evaluate revenue systems across the organisation — from leadership strategy to frontline sales execution.
The engagement concludes with an executive presentation outlining findings and priority actions.
From Insight to Action
The Diagnostic identifies the constraints limiting revenue performance and provides a clear roadmap for improvement.
Many organisations use these findings to strengthen their revenue systems internally.
Where appropriate, BASE also supports implementation through the BASE Transformation, helping install the systems and operating discipline required for scalable revenue.
Start With the BASE Diagnostic
For many organisations, the first step is understanding how their revenue systems are currently performing.
The BASE Diagnostic provides a structured assessment of revenue integrity across the four pillars: Demand, Conversion, Execution and Visibility.